Advertising Coursework
Wild Brew Coffee
A coffee brand created for an assignment, complete with a logo, slogan, website, packaging mockups, and brief which includes backstory, target audience, and key message.
PRSA Tampa Bay
Communication Plan
A public awareness campaign plan created for Tampa Bay PRSA and presented to them. This was a group project created to address a lack of diversity within Tampa Bay PRSA’s membership.
DiGiorno Media Plan
A fleshed out media plan for a hypothetical campaign for DiGiorno. Includes analysis, objectives, research, budgeting, and a fully planned media schedule.
Sweetea Plans Book
Advertising plans book created for Sweetea Cafe, a local business. We worked closely with the business owner to create a campaign that they could then choose to implement.
Personal Capital Print Ad
A re-design of an existing print ad for Personal Capital, a company which offers wealth management software.
Nutella Print Ad
A partner project to create an ad for Nutella based on a creative brief. The key message was “This is comfort.”
Canon Print Ad
An ad created for Canon cameras. The assignment was to create a long copy ad - any client, any idea. I ultimately followed the “less is more” philosophy with this one.
Cookie Munchers
Social Media Audit
A report on the social media accounts of Cookie Munchers, a local business. We used Meltwater to analyze their social media posts for the purpose of conducting research.